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Comprehensive design and evolution of a charity fundraising campaign.
In the heart of the gaming community, in the depths of Covid-19, a powerful idea emerged to help take the strain nonprofits were suffering while marathons been cancelled—a charity streaming campaign fueled not by competition, but by compassion. Every Daffodil Day, Irish streamers unite, controllers and keyboards in hand, to broadcast themselves playing video games and competing in challenges for the amusement of viewers, to raise funds for the Irish Cancer Society to support Irish cancer research and support services.
As I cultivated a niche but passionate community, I was proud to propose, lead and design all aspects of the campaign, raising more than €150k to date. Together, they proved a boundless, dedicated capacity for kindness and generosity - a testament to the transformative power of gaming for good.